Young drivers
In 2023 in the UK around one in 5 of all killed or seriously injured casualties from collisions involving cars were in collisions involving a young car driver (Department for Transport, 2024).
In the age group 17-24 young male car drivers are 4 times more likely to be killed or seriously injured compared to all car drivers aged over 25 (Department for Transport, 2024)
The most common contributory factor in this group of vulnerable road users is "driver failed to look properly"
Other factors are:
"loss of control", exceeding the speed limit" and "learner or inexperienced driver"
(Department for Transport, 2024)
LCC road safety team are working in collaboration with FirstCar media using the medium of TikTok to reach out to this vulnerable group. You can also access free page turner magazines for young drivers and motorcyclists.
Seat belts
According to Think! the government's road safety education website wearing a seat belt reduces the risk of death for drivers by 50%. Yet in 2022, 4 unbelted young people were killed or seriously injured every week.
Earlier this year they produced a social media campaign called "CLICK" which aims to shift attitudes and behviours around seat belt wearing using aan audible an visual reminder.
The campaign is aimed at young male drivers 17-24 as young men are more likely to be inconsistent wearers of seat belts, research highlights that this is a particular issue on short and familiar journeys at night.
Background to Government campaign