Road safety strategy

Full strategy document

Our aim

Preventing harm, saving lives, and changing minds.

Our focus

To mitigate the impact of groups who are more at risk.

Our purpose

Developing control measures to reduce harm.

Our delivery

To our most at risk groups:

  • Child pedestrians
  • Younger drivers (17-24 years of age).
  • Older road users (65+)
  • Motorcyclists
  • Cyclists
  • Drivers who speed
  • Drink and drug drivers

Our strategic approach 

  • Research and data collection
    Compile existing data and carry out our own research.
  • Communication
    Develop clear messaging, public awareness campaigns and in person events.
  • Evidence-based approach
    Data led risk targeting and cost benefit analysis.
  • Advocacy
    Supporting our districts, collaboration with our Lancashire road safety partners, engaging with our stakeholders and supporting national road
    safety groups.
  • Learning
    We will evaluate everything we do.
  • Reporting
    Annually to cabinet.