Relevant Information
'Together We Can Make the Difference'
The Road Safety Group has developed a road safety publicity and marketing strategy 'Together We Can Make the Difference'.
The strategy strives to raise awareness of issues relating to road casualty reduction and provides an instantly recognisable brand identity.
'Make the Difference' is directed at a wide target audience and recognises that education of all road users, be they motorists, passengers, pedestrians,cyclists, LGV/PCV drivers or horse riders is fundamental to improving road safety.
It encourages change by inviting companies, key community agencies, groups associations and individuals to make a commitment to the core aims of the initiative and set their own objectives.
The aims of the strategy are:
- To reduce road casualties
- To raise awareness of the issues surrounding road safety
- To develop partnerships between appropriate statutory authorities, the private sector and individuals encouraging them to adopt change in road user behaviour
You can 'Make the Difference' by pledging to take responsibility for your own actions and trying to be a more careful and considerate road user.
You can gain support from other road users in your community, in the workplace, through your hobbies or perhaps associations you are a member of. Everyone uses roads and everyone can 'Make the Difference'.
'Make the Difference' means we all have a part to play - including you.
New Branding
The Make the Difference logo was updated during 2004 to make it more identifiable with the aims of the strategy.
New ROADLife Magazine was launched on 22nd April 2004. More .... and we had the help of weatherman Fred Talbot. More ....
'MTD Supporters' Leaflet'
A new leaflet is now available describing the work of the Road Safety Group and how you, your friends, colleagues and organisations can get involved.
If you or your organisation would like a free copy of the leaflet, please email roadsafety@env.lancscc.gov.uk with your request.
